As an art history student at the Russian University for the Humanities,[3] Pivovarova never dreamed of becoming a model until friend and photographer Igor Vishnyakov took photos of her in 2005 and gave them to international modeling agency IMG, thus beginning her career.[citation needed] After signing with IMG, her first runway show was for Prada, who then signed her to a three-year exclusive advertising contract.
In the May 2008 issue of American Vogue she was featured on the cover with Doutzen Kroes, Caroline Trentini, Raquel Zimmermann, Jessica Stam, Agyness Deyn, Coco Rocha, Hilary Rhoda, Chanel Iman, and Lily Donaldson as the new crop of "supermodels," and in her interview, she talked about her love for art and reading.[citation needed] At the time, she was reading War and Peace. She has also been featured on the covers of the Russian, British, and Australian editions of Vogue. Pivovarova appeared in the 2008 Pirelli Calendar.
In early 2009, Pivovarova ranked 2nd on the Models.com Top 50 Models Women list, sharing the spot with Natasha Poly.[4]
Her agencies are: Unique Models in Denmark, IMG Models in New York City, and Donna Models in Tokyo.
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